Planning + Production

We offer comprehensive planning for stand-out events.

Seamless. That’s the experience you aim to provide. You want your attendees’ needs to be met, their minds to be inspired, and their hearts to be wowed.

But in order to host an event, untold numbers of details must be considered. A truly remarkable event doesn’t simply happen; it’s born out of a strong strategy and careful planning. Perhaps your staff is new to event planning, and you don’t know where to start. Or maybe they’re already wearing so many hats that the thought of adding more to their plate is overwhelming. Simply copying others isn’t your organization’s style. You’re aiming to create a completely unique event that has a positive impact on your audience, and you need a trusted partner to walk you through the process.

The Event Lab will help you create the event you've been dreaming of. We'll become an integral member of your team, providing clear communication, seasoned guidance, and ongoing support. With an extensive portfolio of successful meetings, festivals, expos, and other event types, we're flexible enough to adapt to your needs — and experienced enough to handle any curve-balls that appear during the process.

When you work with us, here's what we can do for you:

Create a Well-Designed Budget and Planning Timeline.

Events are exciting, and it’s easy to allow your enthusiasm to overshadow the logistics, but having a fully-researched budget and timeline leading up to the event is one of the most vital steps to ensuring your success.

The Event Lab will help your team understand the total investment needed to realize your vision, and we can help you discover cost-saving alternatives to achieve your desired outcomes. We'll also help you set reasonable planning timelines and milestones to track progress along the way, so you're never scrambling at the last minute.

Make a Lasting Impression Through Your Brand.

You aren’t hosting just any conference, festival, fundraiser, or endurance event. You are mission-driven, and you want to stand out from the crowd. The first opportunity for your audience to experience that difference is through your brand.

Your brand is much more than a logo or tagline; it’s the litmus test for every decision you make for your event. From the activities you provide and the way you structure the day, to the decor you select and the customer service you offer — every aspect of your event should be aligned with your brand.

The Event Lab will help you make these strategic decisions, as well as give your brand ample exposure throughout the event planning process.

Ensure a Smooth Registration Process.

Registration is often your attendees’ first direct interaction with your event, and offering a user-friendly experience is part of providing outstanding customer service.

You can rely on The Event Lab to set up an easy-to-use online registration system with a confirmation process that helps your registrants feel valued. We can also manage packet pick-up and day-of registration to welcome those last-minute sign-ups.

Develop Meaningful and Informative Content

Communication — with your attendees, vendors, and sponsors — is key for a successful event. There’s so much to consider, from printed programs, email campaigns and updates, registration instructions, announcements, and more.

The Event Lab will guide content creation for your event so your message remains consistent from launch to lights out, and everyone involved will always remain in the loop.

Create a Profitable Expo Hall.

How many expo vendors can your event venue support? What is your revenue goal for selling booths, and how will you coordinate with the set-up team? There are many considerations around running a successful booth sales and management, and The Event Lab has a proven track record of success with managing them all.

Our team will support you in securing both sales, managing floorplans, tracking inventory, contracting and communicating with an expo services provider, and facilitating set-up when the big moment finally arrives.

Manage All The Behind The Scenes Details.

The amount of planning that goes into a successful event is considerable, and The Event Lab team will work closely with you to make sure nothing falls through the cracks.

We can provide assistance with venue selection to ensure you select a location that’s suited to your needs. You can consider contract negotiation done, as we’re equipped to coordinate with speakers, transportation services, audio/visual providers, food and beverage companies, and more. We’ll keep the atmosphere and emotion you want to evoke at the top of mind with our theme and decor selections and our presentation styling services.

If you’re looking for assistance with team building, entertainment, or outdoor adventure events, we're experienced with special considerations you may face, and we’re well-versed in securing permits and insurance.

Once your event is over, we can facilitate post-event surveys for your attendees and recaps for your staff so you can celebrate your successes and discover where you can improve for next year’s event.


The event planning process can be a lengthy one — and it might even be ongoing, from year to year. The Event Lab will be with you every step of the way, keeping you focused and on-task to ensure a successful outcome, for both you and your attendees.

With an emphasis on open communication and a unique online planning tool that provides total transparency into our team’s progress, you’ll always know how close you are to achieving upcoming milestones.

We’d love to speak with you about how The Event Lab can help you host a successful event, no matter what stage of the planning process you’re in.